When I first started this business in 2011, I gave my sister a wrap dress from one of my first collections. It was yellow, her favorite color, and had the greatest teal and brown graphic print. When I gave her the dress, she was thrilled. I could tell when she put it on that she felt really beautiful. She was at a weight that she was not happy with, so the variety and selection of clothing she had to choose from didn’t bring her joy. I was glad to see the dress did.
Fast forward six years later, and my sister’s body has had a major change. She was a size 22, and now she is a size 12. She sent me a photo the other day with the dress that I gave her back in 2011. She had it on, and it still fit her. She changed over five dress sizes and the dress still fit! It just made me think of something I hear so often from customers. They walk in, see colors and styles that they love, but, they don’t want to commit to buy anything until they reach a certain weight or specific size. As a woman, your body was designed to fluctuate. It’s a silly “punishment” that we give ourselves for a number on a scale or in our clothing.
I have a theory on this and I have witnessed this first hand. When you feel beautiful on the outside, you take better care of yourself on the inside. You walk a little taller, you smile a little bigger, and you treat yourself a little more carefully.
Don’t wait for tomorrow, you owe it to yourself to feel beautiful everyday. Treat yourself with the same love and respect you show your best friend, your daughter, your mother.
P.S. Thank you Keri for letting me share this story and a part of your journey.