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About Us

Jill Alexander is an independent fashion designer specializing in boho-chic, contemporary and trendy women's clothing for all sizes - missy, curvy, full-figured or plus size. Jill's vision has always been for women of all sizes to be able to shop together in one store.  Her designs are fashion-forward, soft silohuettes with flowy lines and edgy prints. Her pieces incorporate luxe fabrics so that women can work and play in comfort.  Jill began designing clothes with a focus on curvy shapes and providing a fit that flatters every woman. Today, her designs are produced in all sizes, from 2 to 28W. All you need for your wardrobe, including Curvy Wrap dresses, flattering  blouses, full-figure Maxi Dresses, tops, tunics and pants can be found in one place.

Shop the collection and try dresses and bold separates, including:

  • boho-chic, comfortable skirts
  • flowy vests and jackets
  • trendy and affordable blouses and tops

Rock our best selling 8 Panel Maxi Skirt for a chic look that’s sure to flatter all body shapes. Try our efforlessly chic 5 Way Wrap Jacket – a jet setters dream, you’ll have a new stylish look every day and it’s wrinkle resistant. We are your go-to shop for all your women's clothing needs. Once you slip into any of our pieces you’ll realize we fit your curves.

Jill Alexander and plus size models at Fashion Art Santa Cruz 20010

Jill Alexander believes every woman has the right to look and feel beautiful everyday. Our on-site stylists are here to help you create a fabulous wardrobe specific to your personal tastes and lifestyle. Shop our collection if you need help or have questions about any of our designs, please email us at