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News — hourglass

Our favorite feminine color palette for every skin tone

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Our favorite feminine color palette for every skin tone

Winter Style just got a little brighter with the addition of berry pink.  Great on every skin tone, it takes your basic neutral and shouts "Good Morning!" Shop this look  

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American Idol Finale, Heidi Durbin and Spring Fashion! Santa Cruz represented!

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American Idol Finale, Heidi Durbin and Spring Fashion! Santa Cruz represented!

Almost daily at the store, we will have a “first timer” come in and say,   “I have to keep this place in mind the next time I have someplace to go!”, To which we respond,   “Everything in here is meant to be worn every day, and for special occasions.  We want you to wear everything in your closet.” This is a core value at JAD, and one that received lots of publicity this week when we dressed Heidi Durbin, the gorgeous wife of James Durbin, for the American Idol Finale.  People were surprised that we started with something...

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Amp Up Your Assets, Diminish Your Doubts

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Amp Up Your Assets, Diminish Your Doubts

Dressing for your body's shape is no new concept in the fashion world.  Most women take this as a call to cover every "flaw".  By the time they're done getting dressed, there is hardly a recognizable silhouette.

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