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American Idol Finale, Heidi Durbin and Spring Fashion! Santa Cruz represented!

Jill Alexander Best You body positivity bohemian boho celeb chic dress your shape hourglass maxi dress Missy Size missy style Plus Size plus size style spring style women

Almost daily at the store, we will have a “first timer” come in and say,

  “I have to keep this place in mind the next time I have someplace to go!”,

To which we respond,

  “Everything in here is meant to be worn every day, and for special occasions.  We want you to wear everything in your closet.”

This is a core value at JAD, and one that received lots of publicity this week when we dressed Heidi Durbin, the gorgeous wife of James Durbin, for the American Idol Finale.  People were surprised that we started with something off-the-rack like our convertible dress, but, when we paired it with a custom sequined cropped kimono jacket the look was red carpet worthy!  How many pieces in your current closet can you say that about?

Heidi and James Durbin on the red carpet at the American Idol Finale             Heidi Durbin, wife of American Idol James Durbin

Heidi wore it this way, but there are 3 other ways to wear this flexible piece and 5 colors to chose from.  Shop convertible dress here:

 Spring dress style board How to wear strapless plus size dress


 Our new arrivals follow that same example.  Our new “Cowboy Dress” is comfortable enough to run around on a hot day in sandals, packs itty bitty for travel and vacation fun, and dresses up elegantly with heels for a wedding or snazzy dinner party.



Vacation flared dress western boho style board for plus size women

Spring fling flared dress in teal pink and yellow for plus size daytime women

Flared dress weddings special occassion springtime for plus size curvy women


The flared body style of this dress suits hourglass, triangle, rectangle, and apple shapes.  For more information on figuring your body shape, click here.

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