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It's Bermuda Season, and you're going to love how versatile they are!

Jill Alexander

It's been 30 years since Dirty Dancing brought back this stylish short, so reinventing this look is long overdue. This seasons Bermuda lends itself to so many spring trends. Here are our suggestions:    Boho Bermudas: Pull on short, basic cami, and a kimono jacket, and layered necklace Beachy Bermudas: Long sleeved cowl top, pull on shorts, and optional layering cami, and a statement necklace   Bon Voyage Bermuda: 5 Way wrap jacket, pull on short, cami, and simple hoops.   If you're not quite ready to rock the Bermuda because of the weather, these looks are completely interchangeable with...


Rain and Shine, Spring is Here!

Rain and Shine, Spring is Here!

Transitioning from Winter to Spring can be a challenge especially if you live in an area where the temperature can vary over 20 degrees as the seasons change.  Spring is such a fun fashion season because all of the new color options, and fresh styles to start to incorporate with staple favorites. One new piece we are in LOVE with is the Convertible Maxi Dress.  A couple of folding adjustments, and it can be a strapless maxi dress, rouched maxi skirt, short full skirted sun dress, and midi flared skirt.  Here are three different ways to take this dress into Spring....


Celebrate 2 years at our Flagship Store in Scotts Valley

Jill Alexander

Happy Anniversary! Two years ago, when we decided to open the flagship store, our first retail location, we decided to put it close to home so that we could serve the community that has given us so much support.  Over these last two years, we have created such a tight knit "family" of local customers that have become the heart and soul of the JAD brand.  You are part of that family, and this Saturday, we want to celebrate you Every customer will receive raffle tickets to enter to win several JAD favorites, we will have one of a kind...


Valentine's is all about love, not just romantic love

Jill Alexander

Tags love, positivity, self care, self love, Valentine's Day, women

Valentine's is all about love, not just romantic love
What if you could look in the mirror every morning and not want to change one single thing about yourself?

Amp Up Your Assets, Diminish Your Doubts

Amp Up Your Assets, Diminish Your Doubts
Dressing for your body's shape is no new concept in the fashion world.  Most women take this as a call to cover every "flaw".  By the time they're done getting dressed, there is hardly a recognizable silhouette.